Italianità

Turning 80 never looked so good
How a scooter born from postwar rubble became a global symbol of Italian identity
If you ever hear that distinctive "beep beep!" coming up behind you, watch out: it could be an elderly Italian who's been zipping around on a scooter for quite literally their entire life, celebrating the fact that the famed Vespa recently turned 80.
Few objects are so unmistakably Italian as the Vespa. Born in 1946 in Tuscany thanks to the efforts of Enrico Piaggio and his team of engineers, it arrived just as the country was starting to pick itself up from World War II. The design was almost a manifesto for what Italy would become known for: curved and elegant, with a distinctive shape you can recognize from a block away. From the very beginning, riding a Vespa in post-war Italy wasn't just about going somewhere: it was about finally being able to dream a little, feeling the wind in your hair and believing, for the first time in years, that things were looking up.
Even today, many Italians will tell you that feeling hasn't worn off. You'll see them zipping through the streets every day throughout the peninsula, not to mention special moments when enthusiasts get together for a special ride. That's exactly what happened in June 2026, when Rome hosted the largest Vespa gathering ever; over 15,000 riders rode through the capital under a slogan that almost wrote itself: All Vespas lead to Rome.
Eighty years in, and she's still the one everyone wants a ride on.